Full Affiliate Marketing Guide Explained!
Is this business something completely new and mind-blowing to you?
Have you just started to explore the awesome online affiliate marketing
world?
Do you have tons of questions about how everything works?
Guess what?
You managed to get to the right spot! This is our latest and updated Affiliate Marketing Guide!
In fact, this is the article that is really gonna help you. By reading it, you’ll become fully able to understand the general idea of the affiliate marketing ecosystem. I’ll let you know all about the main market concepts and players, allowing you to get a glance of what’s
waiting around the corner!
Still not sure about this whole thing?
After you read that article I bet you’re gonna be prepared to start your journey in affiliate marketing and explore more great posts!
Ready to jump to the concepts in the affiliate marketing world?
Let’s start!
Affiliate Marketing Network :
One of the most important partners a Media Buyer has is an affiliate network. It’s basically an intermediary between publishers (affiliates) and advertisers (offer owners).
Some affiliate networks work with renewals. This means they’ll pay affiliates when a user renews the subscribed service. However, most affiliate marketing networks work based on a pure CPA basis. This means they charge affiliates only when an worship is made.
In case an offer fails to convert, the affiliate network won’t pay the affiliate. The amount paid is a percentage of the payout of the converted offer. This percentage is commonly known in the business as “RevShare.”
Affiliates:
An affiliate is a person who’s registered in an affiliate network. He/she uses its tools and sends traffic to the advertiser’s offer.
When users click on the offer and make an acquisition (which may be a subscription, sale, install or even just a visit), the affiliate gets paid by the advertiser. Simple.
There are four affiliate types: Media Buyer, Webmaster, Social marketer and Network (yes, an Affiliate Marketing Network can be an affiliate to another Affiliate Marketing Network).
- A Webmaster is someone who owns a website, promoting offers to his website’s visitors.
- A Media Buyer is someone who doesn’t have his own traffic. He buys it from ad networks, DSPs or direct publishers.
- A Social Marketer is basically someone who advertise on social media.
The only difference?
He only buys traffic on social networks.
Choosing Your Affiliate Network :
The affiliate network that you choose will have a lot to do with the type of products that you are selling. Different affiliate networks will focus on different items. Some affiliate networks like Commission Junction mainly focus on selling website subscriptions and services while ClickBank will focus on digital products like ebooks and software packages.
Determine what affiliate network is going to fit best into your niche. For instance, if you’re running a website that offers advice on insurance, you can use a lead based affiliate network to promote insurance quotes. Some affiliate networks are known for late payments and other bad business practices so do your research before hand.
Choosing Products :
When you’re first starting out you’re going to be inundated with different products for marketing. There first thing that you need to do is research on the products that you’re going to promote. Unlike your niche where you are focusing on a small market, you can expand your product base and offer a wide variety of products or lead generating links when you’re marketing to readers.
Don’t go overboard, but have a couple of items that are relevant to your niche. Whether these are ebooks or software packages, your readers have broad based needs within your niche so you should appeal to every aspect of their need. Click on the “Gravity” or “Network Earnings”
options on the affiliate network for stats on what products are selling the best.
Buy The Product :
How are you going to give real information about a product if you have never used it? When somebody comes to your website they are looking for information on the product. If you don’t give them detailed information then they are going to leave the site and probably never come back.
Buy the item so you know the ins and outs of what you’re trying to sell. Never give broad information about a product or you’re going to come off as scammy. You will be glad that you bought the product instead of just trying to fake your way through a review to do online marketing for it.
Be Honest :
Affiliate marketing is all about being honest with a product. If there are things that you don’t like about the product, tell your reader. This will differentiate you from the other marketers trying to sell them a product based on the features.
When you explain what you don’t like about the item you show that you actually know what it does and what it doesn’t do. You can easily build rapport with your readers and establish online trust. This will bring them back to your website when they need a new product or are wondering about different websites that you’ve tried out.
Cloaking :
Almost everybody knows what a hoplink looks like. When you put hoplinks on your website, a reader is going to know that you’re trying to sell them something. These links are not only telltale signs of a sale; they are not aesthetically appealing to your websites. Cloaking your links is the best way to keep the website looking professional while not
coming off as a hard sell.
You can use cloaking tools or you can use an anchor text link. This allows you to embed a link within a certain phrase. For instance, if you’re trying to sell an ebook on acne you can add your hoplink to “Acne Ebook” so that when the phrase is clicked the reader is taken to the product page.
